4th International Marketing Conference
Marketing, Technology and Society

"Ours is the first age in which many thousands of the best-trained minds have made it their full-time business to get inside the collective public mind ............. to get inside in order to manipulate, exploit and control."

Marshal McLuhan

The intrusiveness of organised marketing is so pervasive that it emerges as the most potent social force that shapes human behaviour. An individual is exposed at a very early age to the intensive persuasion of marketers through advertising, sales promotion, merchandising and publicity so that significant part of the adult socialization is occupied with learning to be a consumer - who is more materialistic and prone to conspicuous consumption. Consumers are persuaded to buy more and use more; more than what is often rationally justified. They are persuaded to define their identity in terms of their possessions and to modify their social image by the consumption of products. On a more profound level, this is done in order to induce people to keep being productive in order to keep consuming more so that the economic wheels of progress keep moving forward. .

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IIM Kozhikode, the leading business school in India is organizing an international conference on the theme Marketing, Technology and Society. We invite submission of papers both conceptual and empirical consistent with but need not necessarily limited to the conference theme. A few topics listed below are indicative than exhaustive.

1. Marketing and its impact on vulnerable consumer groups like children, adolescents etc.
2. Marketing and its impact on marginalised consumer groups
3. Consumer materialism
4. Emulative Consumer behaviour, Anxieties and insecurities
5. Marketing of ideologies and consumers of fanaticism
6. Overuse of credit cards and easy credits leading to personal bankruptcies
7. Prevalence of eating disorders like anorexia nervosa and bulemia
8. Issues of unsolicited marketing campaigns involving SMS, email, personal selling and privacy of consumers
9. Network /pyramidal marketing and exploitation of relationships
10. Consumerism, consumer resistance and consumer reactance
11. Social responsibility and ethics in marketing
12. Social and public service marketing
13. Social media analytics
14. Text mining and sentiment mining
15. Social Network analysis
16. Big data and marketing
17. Data-Driven CRM
18. Measurement models and methods in marketing
19. Marketing through online

Limited accommodation is available in the MDP Guesthouse at IIMK campus on payment basis. Those desirous of availing the facility may contact the organisers at markconf@iimk.ac.in. In case you want to stay outside, the details of some of the prominent Hotels in Kozhikode will be available upon request through email.

The registration fee for the conference is as follows.

** Taxes applicable (18 % GST + 1% Cess)

Note

1. The registration fee includes the conference kit, handouts, morning and evening tea, and working lunch during the days of the conference. It does not include accommodation and travel.
2. The registration fee applies to each delegate whether presenting a paper or a participant.
3. Discounts of any sort will not be provided.
4. Full time research scholars claming discount should submit a certificate stating that they are full time research scholars from their supervisor or Head of the Institution
5. The fee is to be paid either online or by Demand Draft in favour of Indian Institute of Management, Kozhikode payable at Kozhikode along with the duly filled-in registration form. No refund will be allowed for the fee.