| SNo |
Submission Number |
Authors |
Paper Title |
View / Download |
| 1 |
5 |
Dr.Ritanjali Majhi |
Impact of Social Media Marketing on Brand Awareness |
|
| 2 |
10 |
Shailja Tripathi |
Evaluating the Firm?s Performance through the Alignment of Business and Cloud Computing |
|
| 3 |
14 |
Dr. Jaspreet Kaur & Dr. Deepti Wadera |
Revisiting The Indian Ethos of Reuse of garments in Indian households ?A comparative analysis of Gen |
|
| 4 |
16 |
Baba Gnanakumar |
Reinforcing the Rave Reviews of Rumours in Product Launch ? A study done through Text mining |
|
| 5 |
20 |
Avirupa Basu |
The Impact of Applied Ethics on Social Media Marketing in India |
|
| 6 |
24 |
Ms. Devapriya C Asokan & Assist. Prof. Shari Sadas |
Impact of Goldenagers in Advertising ? Changing the Culture of our Society |
|
| 7 |
25 |
Jensolin Abitha Kumari, Dr Preeti R Gotmare & Dr G |
Effect of personalized pricing on online consumer behavior |
|
| 8 |
26 |
Heena Sharma & Dr. Manpreet Kaur |
Sentiments as Noise or Reality - Indian GDP crash |
|
| 9 |
27 |
Nelson Mathew & Sebin Joseph & Dr Cyriac Joseph |
An Empirical Analysis on Investment Behavior among working Women: Are Women Taking the right Investm |
|
| 10 |
31 |
Fathima Sajil, Anna Sabu & Gopikrishna.S |
Marketing And Its Influence On Vulnerable Consumer Groups |
|
| 11 |
35 |
Dr. N. Thamaraiselvan, Jegan Jayapal & Nakul Ganga |
The Television Cult: Rise of Brand Placements in Reality Shows |
|
| 12 |
39 |
Mrs. Namitha Krishnan & Dr. Sheeja R |
A study on customer's problems and prospects towards e-banking with special reference to Palakkad district, Kerala
|
|
| 13 |
40 |
Deepthi Jog & Dr Apeksha Champaneri |
The role of consumer typology on the consumers' green involvement and its effect on green purchase b |
|
| 14 |
44 |
Seena KR & Dr. Keerthi P A |
A Study on Online Marketing and Customer Buying Decision with Reference to Palakkad District, Kerala |
|
| 15 |
51 |
Satish Mahendran & Dr Harisundar G & Ms. Sandhya. |
Role of perceived value in relationship between destination image and visitor satisfaction Strategic |
|
| 16 |
54 |
Christina Sanchita Shah, Prof. Andandakuttan B Unnithan |
Why People Read Online Reviews: Scale Development to Measure Motivations |
|
| 17 |
58 |
Vijaya S Uthaman & Dr R.Vasanthagopal |
The Mediating Roles of Perceived Ease of Use, Perceived Usefulness, Satisfaction and Trust on Relati |
|
| 18 |
63 |
Ganesha KS & Dr. Ganapati B Sinnoor |
Tourist and Followers Perception toward Karnataka Tourism: Sentimental Analysis Using Social Media A |
|
| 19 |
64 |
Praveen SK & Ganesha K S & Dr. Ganapati B Sinnoor |
Social Media Addiction and Youths |
|
| 20 |
66 |
Rosin C Jacob & Dr. Johney Johnson |
Adoption of Fin Tech services: A study among consumers of Kerala |
|
| 21 |
74 |
T. Praveen Kumar, M. Kirupa Priyadarsini & K. Soun |
Brand Equity and Organization Performance: The Harmonizing Role of Corporate Social Responsibility |
|
| 22 |
83 |
Sahil Koul & Rohit Wanchoo & Shafali Koul |
Influence of Psychology on E-Commerce: A Study based on different Consumer Age Groups & their Impact |
|
| 23 |
84 |
Haritha S & Dr. Bijuna C Mohan |
Is Choice A Boon or Bane in The Online Shopping of Electronic Devices? |
|
| 24 |
87 |
Reeves Wesley & Aditya Garg & R. Kenson Wesley |
What makes you innovative? |
|
| 25 |
88 |
Dr N Thamaraiselvan & Nakul Gangadharan & Jegan Ja |
A Meta-Analysis on Destination Branding, 2015 -19: What is on offer? |
|
| 26 |
89 |
Sandeep Kumar Mohanty |
Co-existence, Co-operation and Co-creation of Value: A Study on Slum Dwellers Attitude towards Marke |
|
| 27 |
90 |
Divyanshi Pal & Dr. Kavita Srivastava |
Social marketing of Non-Government Organization |
|
| 28 |
91 |
Somnath Bhattacharya & Dr. Shankar Prawesh & Dr. J |
Aspect based Sentiment Analysis of Online Consumer Reviews |
|
| 29 |
94 |
Dr Antony George & S Padmadas |
Study on the reasons affecting Startup Failures, Diversification Strategy in Kerala |
|
| 30 |
96 |
Harish B & Dr. Sam Thomas |
Relationship Quality in Industrial marketing- Literature Review and Future Agenda |
|
| 31 |
98 |
Sandesh Sadasivan & Dr. Sanjeev Padashetty S |
A framework analysis on key account management literature
review: Key Account Practices in business |
|
| 32 |
99 |
Prachi Mishra |
Social responsibility in marketing- exploring the role of perceived value on green apparel purchase |
|
| 33 |
100 |
Dr.S.Ajitha, Sai saranesh B & Abhinayah B |
Social Media Analytics on Swiggy using Sentiment analysis : The Good, The Bad & The omg. |
|
| 34 |
101 |
Mrudhusha Mohanan & Dr.Suraj Kushe Shekhar |
Impact of digitalization over transformative marketing on Indian wellness tourism sector |
|
| 35 |
102 |
Sneha K & Dr.Suraj Kushe Shekhar |
Impact of artificial intelligence and digitalization in the evolution of recruitment marketing |
|
| 36 |
103 |
S. Hari Hara Sudhan & Dr. K. Hari Priya |
Permission marketing at the Digital age: Privacy concerns of Indian Consumers: A Study |
|
| 37 |
105 |
Sangeetha Sharma & Arpan Bumb |
Portrayal of Women and Children in Advertising -Review and Analysis |
|
| 38 |
106 |
Manisha Sahay & Dr. Kanchan Patil |
Marketing 4.0 ? Mapping the Customer Journey through Big Data Analysis |
|
| 39 |
107 |
Avijith Hazra & Kaustav Ghosh & Oshin Shakdwipee & |
Whistle-blowers of Customer Privacy |
|
| 40 |
109 |
Dr Sheethal Kapoor & Sukriti Kapoor |
Misleading Advertisement and its Impact on Children |
|
| 41 |
111 |
Dr Sheethal Kapoor and Jigmet Wangdus |
A Paradigm Shifts of Tourism Industry Toward Sustainability: A Study with Special Reference to Ladak |
|
| 42 |
113 |
Dr Aby K Abraham |
Meaning Appropriation of Innovation and Customer Ownership: A Study of AGS Cars in India |
|
| 43 |
114 |
Sangita Ghosh & Mr. Jitendra Gaur |
Consumerism Engulfing Childhood and Youth |
|
| 44 |
115 |
Dawn Jose & E.Sulaiman Ebrahimkunju |
Social Media Marketing and Consumer Adoption- A comparative assessment of the effect of select Socia |
|
| 45 |
117 |
Dr. N.L. Balasudarsun, Dr. M. Sathish, Dr. Mansurali Anifa & Ms. Hema |
A Systematic Review on Investors' Behavior in Stock Market |
|
| 46 |
118 |
Asmitha Chitnis & Neha Yadav & Aju Thomas |
Examining the influence of In-App Advertising (IAA) on Tweens: A Qualitative Study |
|
| 47 |
119 |
Narasimhan Ramesh & Nattuvathuckal Barnabas |
Cycling to Work: Analysis of A Sustainable Lifestyle Phenomenon |
|
| 48 |
121 |
Neha Sharma & Nirankush Dutta |
Technology for Omnichannel Retailing ? A Systematic Literature Review |
|
| 49 |
122 |
Umalakshmi K & Selvam Jesiah |
Literature Review on Customer Knowledge Management (CKM) |
|
| 50 |
129 |
Dr.S.Ajitha, Murali K & Joel Andrew M |
Sentimental Analysis using Text Mining of Selecting Location of Flat Buyers in Chennai |
|
| 51 |
130 |
Malabika Purkayastha & Dr. Chandra Sen Mazumdar |
A Study on Online Grocery Resource Utilization: Customers? Perspective |
|
| 52 |
132 |
Saloni Sinha, Manoj Kumar Pandey, Peeyush Singh & Shreya Rakesh |
An Exploratory Study of Advertising Appeals of Life and Health Insurance Advertisements of India |
|
| 53 |
133 |
Dr.S.Ajitha, Karthik Subbu M & Aswin K
|
Big Data Analysis on the Role of Public Networking in Intensifying the Conventional Purchaser Percep |
|
| 54 |
134 |
Dr. C. Joe Arun SJ & Dr Shanthi Venkatesh & Mr R. |
Indian Perspective on Consumer Materialism |
|
| 55 |
137 |
Meghana H.R |
Netflix's content remediation: new means of production and consumption |
|
| 56 |
138 |
Vinitha V U, Deepak S. Kumar & Shyam A. Viswanatha |
When logos seem human: Influence of dynamism and product types on anthropomorphised logos evaluation |
|
| 57 |
140 |
Dr. Anirban Majumdar & Dr. Biswajit Roy |
A Study on Consumer Perception of Online Purchase of Food Delivery Service |
|
| 58 |
143 |
Nirankush Dutta & Anil K. Bhat
|
Use of Social Media in Higher Education: A Systematic Literature Review |
|
| 59 |
145 |
Dr.R. Anbumath, Dr.Umayal Palaniappan & Dr.D.Srira |
Exploring the cognitive and affective relationship influencing brand love in online food delivery se |
|
| 60 |
147 |
Dr. Latha.K & Mr.Emil Mathew Joseph |
Identification and Evaluation of Facilitators and Impediments of Advanced Information Technology Adoption by SMEs of Kerala Rubber Products Manufacturing Industry
|
|
| 61 |
150 |
Devi Prasad Ghosh & Dr Satyabhusan Dash |
Barriers and Facilitators of Degree of Digital Use and Brand Engagement in B2B Travel Services |
|
| 62 |
153 |
Diljeeth Kaur & Dr. Mujibur Rehman |
Buyer Readiness in Adoption of Solar Energy Systems in National Capital Region of Delhi |
|
| 63 |
161 |
Mishel Elizabeth Jacob & Dr. Johney Johnson |
Can Digital Content Marketing (DCM) be used to influence Attitude and Purchase Intention of Consumer |
|
| 64 |
163 |
Nitish Kumar Singh & Dr. Johney Johnson |
Customer?s Awareness Towards Organic Food Products: An Empirical Study |
|
| 65 |
164 |
G.K Sangeetha & Mohammed Alhaan khan |
Empirical Study on Decision Making Behavior of Consumer in the Aviation Industry |
|
| 66 |
172 |
S.Ajitha, Asrar Mohammed, Gulshan Kumar |
A comparison between US and India in overspending and accumulation of interest on credit card balance which in turn increases the indebtedness and personal bankruptcy |
|
| 67 |
174 |
Dr Sridevi K B |
Adoption of E-Healthcare Services: Consumers' Preferences and Problems |
|
| 68 |
181 |
Mohana Priya S, Ridhwik R & Anugragha S. S |
Elevating Brand Equity with Experiential Marketing |
|
| 69 |
182 |
Prakash Borah & Anuj Verma & Meenakshi Verma |
A Study on the impact of Digital Marketing Communication on consumers: In reference to Online Food D |
|
| 70 |
187 |
Kyati Singh & Archana Singh |
Frozen Pizza: a bite for Indian consumers: an OCEAN model analysis |
|
| 71 |
190 |
Dr Ritanjali Majhi |
Effectiveness of retaining strategies and factors for building customer satisfaction and loyalty in |
|
| 72 |
191 |
Priyanka Shukla & Dr.Adarsh Garg |
Mining the Sentiments of Online Learner on Perceived Learning in Higher Education |
|
| 73 |
194 |
Dr. P.V. Radhika |
Early Intervention ? The Key Priority To Prevent Eating Disorders? A Broad Observation |
|
| 74 |
208 |
Karthika K |
Prevalence of Eating Disorders among Adolescents in Kottayam District of Kerala |
|
| 75 |
211 |
Prof. S Balasubramanyam |
Profitable Management of Customer Expectations in a Hyper-competitive World |
|
| 76 |
212 |
Prof. Lakshman Mahadevan |
Information Sensationalism in Social Media Marketing - An EEA perspective |
|
| 77 |
213 |
Sumit Saxena & Amritesh
|
Exploring the Antecedents of Value Co-Creation through a Systematic Review: Proposed Framework and F |
|
| 78 |
217 |
Sreeranjini V & Dr. JagathyRaj V P |
A conceptual framework to study the attitude of Gen Z towards Blockchain enabled data marketplaces |
|
| 79 |
218 |
Smitha Xavier.P & Dr. Sreejesh S |
Role of Temporal Construal on the Purchase Intention of Customers: In the context of Mobile Wallets |
|
| 80 |
219 |
Dr S Franklin John & Ms. Nilufar Sathiq. P |
A Study on the Kudumbashree Activities of Ottapalam Municipality for the Economic Empowerment of Wom |
|
| 81 |
220 |
Prof Pooja Darda & Dr. R. M. Chitnis |
A Review on Voice Assistant Adoption in Service Sector |
|
| 82 |
225 |
Anu Lizabeth Varghese & Dr. A.V Shyam |
G-Readiness of an Organisation and Green Brand Equity: Exploring through Consumer Lens for eco susta |
|
| 83 |
228 |
Dr. Shameem Shagirbasha & Angeline Vilma & Booshna |
Can employees influence customer behaviour? An Exploratory Study among Indian Brick & Mortar Stores |
|
| 84 |
229 |
Nithin S Kumar & Nithin Kumar N & Dr A V Shyam |
Effect of Brand Names in Choice Set and Time Pressure on Measures of Choice Overload |
|
| 85 |
230 |
Ms. Sneha SP & Dr. Jeganathan Gomathi Sankar |
An Overview of Measurement model in Marketing Research |
|
| 86 |
231 |
Dr. Priyanka Kokatnur, Dr. Srishti Agarwal, Dr. Tanvi Rana & Dr. Samrudhi Navale |
How Mompreneurs are acting as an influencer on Social Media? A Qualitative study |
|
| 87 |
232 |
Surya Narayanan V & Praveen Raj N |
Neuromarketing: The Science of Consumer Behavior |
|
| 88 |
235 |
Helly Veera & Dr. Sandeep Rawat |
Not the love at first sight: Exploration of consumer's sceptical brand love |
|
| 89 |
238 |
Sabareesh K, Vignesh B & Dr. A.V Shyam
|
Determining the helpfulness of e-commerce reviews of active reviewers |
|
| 90 |
239 |
Pradeepa P |
A Study on significance of Neuroscience Psychology in Marketing and Branding |
|
| 91 |
242 |
Mounika Prathusha S |
Possible downfalls of startup Unicorns |
|
| 92 |
243 |
Shikhar Bhargava & Dr. A.V Shyam |
Effects of Violent & Nonviolent games - A Lesson for Marketers? |
|
| 93 |
251 |
Noushad P K & Dr Sreejesh S |
Role of regulatory focus on CSR communication |
|
| 94 |
256 |
Dr. Geeta Sankhala & DR. ASHISH MATHUR |
Masstige Marketing and the Perceived Brand Equity of Mobile Phone Brands In India |
|
| 95 |
263 |
Dr. Deepti Prakash & Meenakshi Bisla |
Understanding emotions expected from AI as future leader: A qualitative perspective |
|
| 96 |
265 |
V. Madhusudhan Goud & Dr. Sheena |
Internal branding and organizational citizenship behaviours: Evidence from public sector banks |
|
| 97 |
266 |
Dr.P.Ganesan, Sanjana John & Dr. Anita S Mane
|
Behavioural Intention of AI-Chatbots by Telecom Customers ? UTAUT2 Perspective with Trust |
|
| 98 |
274 |
Anupama Ambika, Dr.Varsha Jainb & Payal Bose |
The intervention of Information Technology in Consumer Decision Making: A review and research agenda
|
|
| 99 |
275 |
Aakanksha Agarwal |
Role of Price on Teen Impulsive Buying |
|
| 100 |
280 |
Dr. S. Dinesh |
A Study on Market Signalling and Efficiency of Indian Stock Market concerning selected stocks listed |
|
| 101 |
287 |
Mrs. P. Mahalakshmi |
Diffusion of Digital Technologies towards NPA Management |
|
| 102 |
289 |
Dr. M. Sharmeen Farooq |
Evaluating Stock Performance with Jensen Alpha and Beta |
|
| 103 |
291 |
Harinder & Dr. Radha Iyer |
A Conceptual Model for Engagement Through Chatbots |
|
| 104 |
293 |
Prof. Shannu Narayan & Prof. Salamah Ansari |
Misleading Advertisement: Consumer Protection Act Amendment 2019 |
|
| 105 |
299 |
Pratiksha Annadate & Girish Mude |
Online Grocery Industry in India: Identifying Key Themes and Future Directions through a Literature |
|
| 106 |
301 |
Supriya Chouthoy & Roshan Kazi |
The Effect of CSR Reputation in Shaping Brand Image |
|
| 107 |
303 |
Prof. S Balasubramanyam |
Servitization as a Route to overcoming various Barriers to Consumption |
|
| 108 |
304 |
Prof. S Balasubramanyam |
Can a Customer Value Proposition be a Double-edged Sword? |
|
| 109 |
305 |
Dr Niraj Kishore Chimote & Himanshu Balkrishan Aro |
UV Cut Glass in Cars: An empirical study to analyze the factors influencing Consumer Buying Behavior |
|
| 110 |
311 |
Manikandan CKN, Kapil Kanwal & Sidhartha S. Padhi |
Study on Distribution and Sales Planning of Electric Vehicle Charging Concept of an Indian Public Sector Company
|
|
| 111 |
312 |
Snigdha Choudhury, Sidhartha S. Padhi & Suresh K. Sahoo |
Content Analysis of responses to E-learning advertisements |
|
| 112 |
314 |
Jensolin Abitha Kumari J, Dr Preeti R Gotmare, Dr Geetha M |
Effect of mindfulness on thrift consumer behavioure |
|
| 113 |
315 |
Dr. Tathagata Ghosh & Dr. Sreejesh S |
Examining the Effect of Platform and Game Characteristics of Advergames on Consumer's Immediate and |
|
| 114 |
316 |
Dr. Tathagata Ghosh & Dr. Sreejesh S |
An Investigation of the Effects of the Contextual Factors of In-Game Advertising on Consumers' Brand |
|
| 115 |
317 |
Manu C & Dr. Sreejesh S |
Service Failure and Recovery in Online Platforms: What We Know, and What We Need to Know! |
|
| 116 |
318 |
Antony Santhosh & Dr. Sreejesh S |
Intellectual capital & Stakeholder Integration for Knowledge Acquisition and Performance in Small & |
|
| 117 |
319 |
Venkataraman S |
Business Greening as a Promotion Tool: Between Atonement and Easy Adoption |
|
| 118 |
320 |
Venkataraman S |
Corporate Citizenship Amidst Covid-19: Paradigm Shift, Event-driven CSR or Opportunistic Promotion? |
|